Being a hot Destination gas stations, world wide, are trying to diversify their scope of activities to get a better leverage of attraction, increase there basket value, as well stand out in a highly competitive service driven sector .

"On the road" and "Smartco" are 2 chains of convenience stores located within major Gas stations and spread across Lebanese territory.
"On the road" and "Smartco" are targeting people on the run, people that their shopping need is limited by time, want to skip the hassle of going into a Hypermarket, a neighborhood Supermarket for unplanned shopping or have no time for a restaurant meal, they just want to grab what they need and move on. It also targets after working hours purchase as 90% of retail stores close by 11 pm, on the road is there for a 24h service.